Because the protein-bar aisle has been quietly betraying you. Most bars use sugar alcohols, soy isolates, and seed oils to land a clean front-of-pack while the back-of-pack tells a different story. Feasted is built from real food — date paste, cocoa, plant proteins, real chocolate coating — with 12g of protein and a post-biotic for your gut. No shortcuts, no fine print, no compromise.

Date paste, real chocolate coating (cocoa mass, coconut sugar, cocoa butter), pea protein isolate, brown rice protein, peanut paste, coconut oil, golden flaxseed, chicory root fibre, cocoa butter, monkfruit extract, salt, sunflower lecithin, bacillus coagulans (a live post-biotic), and natural flavouring. Molten Cherry Bliss also includes beetroot powder. Ultimate Cookie Bites also includes added cocoa butter for the cookie note. Per bar: 12g protein, 0g added sugar, 7g fibre, ~199 kcal.

Yes — and we mean it the way you mean it. We sweeten with date paste and monkfruit extract. No table sugar, no honey, no agave, no rice syrup, no maltitol or erythritol or any sugar alcohol, no sucralose or other artificial sweeteners. The sugars on the nutrition label come from the dates themselves.

We add a strain called bacillus coagulans — a live spore-forming post-biotic that survives shelf storage and stomach acid. We also include chicory root fibre as a prebiotic. Combined with the absence of sugar alcohols (the things that make most "no sugar" bars upset your stomach), most people find Feasted sits well even on a sensitive day. Disclaimer: everyone's gut is different — try one bar first if you're new to fibre-rich snacks.

Both bars contain peanuts. They are made in a facility that also handles other tree nuts, sesame, and soy — so they are not suitable for peanut, nut, sesame, or soy allergy sufferers. Both bars are vegan, plant-based, and gluten-free (made with gluten-free oats on site, <20ppm). Excessive consumption may have a laxative effect due to fibre content.

Both bars contain peanuts and are made in a facility that handles tree nuts — so they're not suitable for any child with nut allergies. For kids without allergies, the ingredient list is whole-food and the protein is plant-based. Many of our pre-launch tasters' children have eaten and loved them. Use your judgement and read the label.

Grenade and Fulfil hit the protein number with sugar alcohols, sweeteners and seed oils — high protein, but the back-of-pack tells a different story. Nakd is honest about ingredients but tastes like a snack, not a treat. Conscious Bar is closest to us in spirit and we respect them — we lead with protein and indulgence, they lead with fibre. Feasted is the bar built to give you real chocolate, real protein, and real food, all at once.