ABOUT US
What We Use & Why
An ingredient-by-ingredient walk through the back panel. The reasoning we used to choose each one — and what we deliberately left off.
May 2026
Ashort brief: the bar had to taste like dessert, not like a supplement. The protein had to be complete and usable. The chocolate had to be real chocolate, not compound coating. The sweetness had to come mostly from real food. No sugar alcohols, no soy isolate, no palm oil, no compound coating, no natural flavourings code we couldn't explain. The portion had to be small enough that one bar was the moment.That brief eliminated about 95% of the formulations available off the shelf. What's left is below, ingredient by ingredient, with the reasoning we used to choose each one.
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