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Real chocolate over a soft date-and-nut centre, with a cherry ribbon that oozes when you snap it. The dessert, minus the reasons you gave it up.
Somewhere along the way you decided the treat and eating well had to be two different things. So you gave up the treat. Standing at the fridge at four o'clock, quietly talking yourself out of it.
Here's the part nobody says out loud: you were never really chasing protein. You wanted dessert. So have the dessert.
Real chocolate over a soft date-and-nut centre, with a cherry ribbon that slides when you snap it cold. It just happens to be built from real food, with 12g protein and 9g fibre.
No chalk, no chemical aftertaste, nothing you'd need to feel bad about. Here's why you get to have it.
Real chocolate, a cherry ribbon, a soft date-and-nut centre. It tastes like a proper dessert, because it is one. Not "good for a protein bar." Just good, full stop. One bite and you'll feel the difference before you read a single number.
Straight from the fridge, the real chocolate snaps and the cherry ribbon glistens and slides at the cut edge. It's the closest a bar gets to a patisserie moment, and it lives in your fridge door instead of behind glass.
Snap it open and there's no mystery: dates, nuts, real chocolate, a cherry ribbon. Nothing engineered to hit a number, nothing you'd have to look up. The kind of thing you'd happily make at home, if you had a spare afternoon and a chocolatier.
That cooling, chemical finish that hangs around after a "guilt-free" bar is the sweetener system: sugar alcohols and artificial sweeteners. We left them out. The sweetness comes from dates and monk fruit, so the last taste in your mouth is chocolate, not a compromise.
First 300 members only. Stay subscribed and your price stays £34.99, even after it rises to £39.99 at public launch.
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12g of plant protein, 9g of fibre, 199 calories, counted on the whole bar. Real food you can pronounce. The dessert and the numbers finally agreeing, so you can reach for it at four o'clock and skip the guilty maths.
This is where most bars go quiet. Ours doesn't. Real chocolate (cocoa and cocoa butter), dates, monk fruit, nuts, plant protein and fibre. Nothing hidden, nothing in a lab coat. The kind of back-of-pack you can hand to the fussiest label-reader in the house, which is usually you.
While you're here, take the tell with you. It works on ours. It works on theirs.
That's it. You now read the aisle better than most brands would like.
UK adults are advised to get around 30g of fibre a day. Most get closer to 19g, and only about one in ten actually hits it. The snack aisle spent a decade chasing protein and left fibre off the label entirely.
And it isn't a bulking powder stirred in at the end. Ours comes from whole foods: dates, nuts and golden flaxseed.
No isolates pretending to be food. No fillers making up the weight. The front of the pack and the back of the pack finally tell the same story.
Four o'clock, a cup of tea, and a piece broken off. This is the ritual that replaces the vending-machine compromise: ten minutes you actually look forward to, with nothing to apologise for.
Keep it in the fridge and it comes out cold and firm, holding its shape in the heat. A proper summer dessert that doesn't turn to soup in your hand at a picnic. Ice cream can't say that.
The fridge-door maths, roughly, for a single week.
A box of 12 is £34.99 at founding price. One thing that's the cold dessert, the real chocolate and the protein-and-fibre snack, instead of three separate things half-melting in the door.
"The Cherry flavour felt like a proper dessert and I love that it contains protein and fibre rather than just empty calories. It was surprising that it was made from ingredients I can find in my kitchen."
"The first thing I noticed was the ingredient list. Dates, nuts, cocoa and fibre-rich ingredients make a refreshing change from the ultra-processed bars I usually see. It tastes indulgent while still feeling like a smarter choice."
"Cherry and chocolate is one of my favourite combinations, so I had high expectations for Molten Cherry, and it absolutely delivered. Rich, indulgent, and far more like a premium chocolate bar than a protein bar. I was surprised how tasty it was."
The snack aisle keeps asking you to pick: clean or tasty, one or the other. Conscious snacking is having the real treat, made from real food, and not feeling like you got away with something. That's the whole idea.
Feasted is a small brand doing this the honest way. The founding 300 lock in the original price for as long as they stay, and get every drop first. If you read this far, you're already one of us.
Join the founding 300 →Real chocolate, real food, nothing hidden, and a treat you don't have to earn.
Founding pricing closes at 300 members, then the price rises to £39.99 for everyone.